Our team

Bay PR is a full service public relations consultancy headed up by Deborah Ivison. Meet the team....

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Deborah Ivison


Deborah Ivison has over 20 years experience in public relations, both in-house and consultancy, working for both local and global brands and organisations. Deborah established her career working as a publicist for the BBC in London where she was responsible for publicising and promoting popular TV programs, TV tie-ins and celebrities. 

In 1997 Deborah assisted in the start up of a medium sized London based consultancy specialising in travel and consumer PR, managing clients such as Cathay Pacific Airways, Insight Holidays, Glenfiddich Scotch Whisky and Ryannair. This agency has since become one of the leading travel and consumer PR agencies in the UK.

Following her move to Sydney, Deborah set up as a freelancer working for clients such as Sony Music, generating publicity for their Australian and international artists. In 2000, she became a group director for Professional Public Relations' consumer lifestyle division where she managed a team of consultants and was responsible for the creative and strategic implementation for a diverse group of consumer clients, including EnergyAustralia, BeefEater Barbecues, Hoover Floorcare, Vitasoy Soymilk, Yahoo! Australia, New Balance and the Public Trustee of NSW. 

In 2004, Deborah set up Bay Public Relations with foundation clients, Combined Rural Traders (CRT), Fantastic Furniture and St George Appliances... and the agency has gone from strength to strength.  

Deborah's extensive experience across a wide range of industries and in dealing with a broad cross section of media, has enabled her to take a creative approach to the business of public relations, which many of her clients have benefited from.


Natalie Lang


Natalie’s public relations career spans more than a decade and several industries including entertainment, healthcare, beauty, lifestyle and information technology.

She began her career as a public relations officer working on two of Australia’s largest youth events the Rock Eisteddfod Challenge and the Croc Festivals. She went on to hold senior PR roles with a number of specialist Public Relations agencies before moving back in-house at The Purist Company. In her role as Communications Manager she created and managed strategic communications programs for the A’kin and Al’chemy skin and haircare brands.

Natalie provides senior counsel, publicity and account management services for Bay PR clients.