While the world of advertising has always been just that, another world, give any PR person a story to tell and watch them fly! The great thing about the digital age that we now live in, is that we can all be our own self-publishers. In some ways, this is fantastic, but in others, it can mean there’s just so much ‘blah’ out there, it’s really hard to gain cut-through.

The benefit of having great content is that it can really help get your business noticed and can help your SEO along the way.

My blog post, ‘SEO for dummies’ I wrote some time ago but it’s still relevant today, particularly if any small business owner is reading this and considering spending money on SEO or digital advertising. My advice would be to consider your content first.

One of the reasons my client reached No1 on Google so quickly was because of the huge amount of guest blogs, interviews, op-eds and general coverage she was receiving on other websites.

In a nutshell, her content was good and people wanted to share it.

As any small business owner will know, taking the time to actually work on rather than in your business can be really challenging which is why I could have so easily put more of my time into blogging and writing myself but haven’t found the time. As part of my ‘15 marketing tactics on a shoestring’ marketing experiment, I have carved out the time to write a guest blog and you can read it here: https://www.writcomm.com.au/single-post/PRmyths