In public relations we organise events. Parties, launches, briefings, activations, store openings, you name it, we do it. But, as usual, as with so many other marketing activities, when it comes to organising an event for your own business, it’s just not on the ‘to do’ list.

As part of my ’15 Marketing Tactics on a Shoestring’ experiment, I had ‘host an event’ on my list but I hadn’t got around to really thinking about what I was going to do. It took me a little bit by surprise when the ‘phone rang and I was asked to be a guest speaker at Anytime Offices in Botany.

I was extremely flattered and so tonight (drum roll), I will be giving a presentation on De-mystifying PR. This is a favourite subject of mine because, as I’ve said before, so many people just don’t really know what PR is and what it can do for your business.

I’ll let you know how it goes!