In public relations we often commission research surveys and provide the results to media by way of a trends/news story and so the concept of launching an online quiz is not new to me. What is new, is using this as a marketing strategy for my business.
If I put my PR hat on, then I am genuinely interested in running a vox-pop on the general perception of PR. So many people say to me, “What is PR?”, “What do you do?” Often they look a bit blank when you start to roll off a list of tactical things.
Mostly I think the perception is that we are spin doctors, making news out of nothing, or promo girls pouring free Bacardi Breezers in bars. Some may even picture us as Samantha from Sex in the City, lording it up with toy boys or Eddie in Ab Fab, busy shopping, knocking back the bolly.
I’ve done some reading up on online quizzes and if you’re going to do them for marketing purposes, you’re really supposed to make it all about the respondent, eg “What mythical creature are you?” to capture their imagination. You’re also supposed to flog it with paid spend on social media, which I’m not going to do.
As my quiz is actually a genuine search for information, I’m going to launch it via social media and see if I get any responses.
The aim of my quiz is therefore to:
1. Use the results to generate content, eg a blog, article and social posts
2. See if it can assist in generating any sign-ups to my mailing list (see my previous blog).
Please answer the questions below to help me on this journey of discovery!