I’m jumping ahead in my list of 15 tactics here as I just had an article published in an industry publication. To see an article I wrote, rather than a client media release, published is very exciting!

It really is so ironic that as professionals, we seem to spend so much time looking after everyone else, we fail to use our skills to look after our own business needs! The chef that eats beans on toast, the accountant whose books are in a mess…the PR who doesn’t do PR for herself!

The fact is that whether I wrote it for myself or for a client, there is something still incredibly thrilling about seeing your work published. I have to say I feel incredibly lucky that after over 25 years in PR, I still love what I do. I am as chuffed today as I was all those years ago when I saw my first stories appear in print.

This recent story, interestingly, is something I wrote from the heart as a memory of two people I had worked with many years ago who recently passed away – celebrity chef Margaret Fulton and marketing consultant, David Hammer who worked for one of my clients.

Thank you to Appliance Retailer for publishing my story, you can read it here: https://www.applianceretailer.com.au/2019/08/vale-margaret-fulton/